What is the best way to print & package my photographs?Tuesday, May 10, 2016
As you look to grow your photography business, have you ever wondered if you are processing and printing your photos in the best way for the size of your business? Should you process at home with a photo printer, take them to a consumer lab such as Walgreens or Target, or use a professional photography lab? Whether you’re a new photographer or a long time professional, there are many photo processing options available. Here at ClearBags we have provided packaging for 25 years, and we work with thousands of photographers each year, both large and small. We also attend the largest photography trade shows in the US. Today we want to share some of our experience and take a look at the benefits and drawbacks of home processing, consumer labs, and professional labs, as well as the role packaging plays in selling prints. Which ways are best will depend on the size of your business, the size of your project and the quality you expect.
Which method should I use to make my prints?Before you choose a print method you will need to consider the pros and cons of each one as well as how the prints will be used. If you’re simply sharing images with family and need a quick affordable solution, consumer labs may be your best option. If you want complete control and are looking to print your images yourself, there are a lot of quality options for keeping it at home. If you’re a professional who needs the best quality printing or a higher-end or unique material, a pro lab might be best.
Choosing the right lab will take research. Pro labs can send test prints to compare for quality and accuracy. Most offer similar products, so you will need to look at the types of products and finishes that best fit your needs. They are spread out across the country so you can look for the lab nearest your location or find ones that offer expedited shipping at low cost. In terms of quality, pro labs use trained technicians who can adjust for optimal results and print with higher quality inks that result in a more dynamic tonal range for richer detail and colors. You can also request to print as-is, if you are confident in your shooting and editing skills. Pro labs have a vested interest in making sure you receive the best prints possible and will make sure you are happy.