The Evolution of Greeting Card PackagingTuesday, June 14, 2016
Taking that idea a bit further, card vendors asked for the same protection for a set of cards and envelopes, which is why the vinyl card folders were created. The folders work like a wallet, and hold a set of six cards and envelopes, allowing our clients to show four views of their card (outside and inside, front and back) in one package.
As greeting cards moved from sitting on retail shelves to being hung from peg displays, we moved into hanging bags and most recently, header card bags, where the seller can tell their story and add their branding on the header card, with the greeting card and envelope in a separate section of the bag in full, unobstructed view.
And, that’s just the bag story.
…but most still showed their product in clear, shiny bags. Though we’ve noticed that over the past little while, some have moved into using boxes for packing single and multiple card sets.
We also see hanging and non-hanging versions.
Some companies have explored the full paper box option (which we offer through custom orders), but these are often very expensive when compared to the other bags and boxes we have been talking about. As an alternative, we have customers that have had good success in using clear boxes and adding their own colorful inserts to achieve the custom look of a printed box. This adds the advantage of having a clear view of cards inside plus the convenience of boxes that ship flat, which take up less storage space and are less expensive to ship!
So, there you have it. That is how we have seen greeting card packaging change over the last 20 years. How have you evolved your greeting card packaging? Have you done anything different? We’d love to see what kind of inspirations you have to share and to imagine together where the stationery industry will go in the future. Share your inspirations with us by mentioning @clearbags on Instagram, by tagging @clearbags on Pinterest, or by commenting below.