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Featured Customer: Brooklyn Brittle
Tuesday, July 12, 2016
Brooklyn Brittle is a small batch bakery in Brooklyn, NY
specializing in the harmonization of old and new. All products are entirely
handcrafted using old family recipes and artisanal techniques, but with an eye
on innovation. The dough, made with just a few humble ingredients, embodies a
back-to-basics classicism. Infused with an exciting combination of rich foods –
rosemary, espresso, fresh fruits, olives, toasted nuts, sage, parmesan, dark
chocolate – it becomes Brooklyn Brittle. A uniquely crunchy snack for any
occasion. Proving that old ways can be made new again!
What makes your product unique?
We bake with all natural ingredients, free of
preservatives, chemical additives, food colorings, artificial flavorings, and
artificial growth hormones. The shorter the ingredient list, the better. And
consistent with our homespun values, we are family-friendly and
community-cooperative. Cheese, olives, and other quality ingredients are sourced
from family-run businesses. All organic herbs are sourced from local Brooklyn
greenmarkets. Our mission is simple: use high-quality, fresh ingredients, and
bake what we would proudly serve to family and friends.
brittle are unique in that each variety is designed to create a different
memorable experience for consumers (e.g., refresh, laugh, wind down, dream,
etc.) while eating our treats. For example, the “Lemon Pomegranate” variety is
so light and fresh that consumers feel they’re transported to a backyard picnic
or to the beach. Add an icy cold lemonade, or citrusy cocktail and some fresh
fruit, and you’ve got an exceptionally refreshing dessert! Each variety is
unique and exciting. We want to make sure we offer something for everyone, for
every palette, for every experience.
How do you package your products and what ClearBags™
products do you use?
We currently use (and have always used) FG17 to
showcase our products. The new narrow size allows us to create a tall, slender,
sleek stack of brittle.
Where do you sell your product?
We sell through a number of privately owned retail stores
and online (through partnered e-commerce websites and our own website).
How long have you been working with ClearBags™ and how
does ClearBags™ help you succeed?
We have been working with ClearBags™ since inception in
2013. ClearBags™ helps us succeed by offering just the right product; that is,
bag allows our consumers to “taste with their eyes.” The packaging is transparent
and minimal, leaving as little material as possible between the brittle and the
buyer. The bag is just enough to protect the brittle, and not quite enough to
hide its enticing textures and flavor-rich ingredients. Our brittle truly takes
What one piece of packaging advice would you give to
other business owners?
Consider simplicity and honesty with clear plastic bags.
The product will appear more accessible to consumers, and it will be stripped
of extra colors and designs, allowing the product to take center stage.
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