For most of us, chocolate is a topic that we can easily dive into. We share a commonality of enjoying these delicious morsels of sweetness, and we’ll readily share our opinions on what we love.
With a growing population, younger generations are quickly finding their favorite treats. And candy aisles have grown larger to accommodate these varying demands. But there is no one-size-fits-all solution. There is not one milk chocolate recipe that will please the masses.
To meet the demand of selectively sourced chocolates, artisan chocolates are becoming increasingly popular.
Consumers want transparency. To know the ingredients that are in the food they eat.
They want to know that a skilled chocolatier meticulously crafted their box of goodies. That their chocolates were not filled with preservatives before being dumped on a giant maze of conveyor belts.
But to compete in a market that is increasing in size, to survive in a world of classic brands, one has to make their product stand out.
You’ve worked hard to create the perfect recipe. Hours of trial and error, tweaking and testing. Why neglect the final step? The step that people see.
Think of it like clothing—it makes an impression.
Artisan Chocolate Packaging
Packaging a product isn’t difficult, but it’s a step that makes an impression. Take a simple brown bag for example. It’s a type of packaging that’s capable of holding your finished confections. A brown bag can sit on a shelf. It can be stored. It can even take a small fall without the seams coming undone.
But does this packaging sell your chocolates? Does it appeal to your customers? Will the people who matter the most to you give your finished product a second look?
For a moment, imagine that you held exclusive rights to Willy Wonka’s best milk chocolate recipe. You know that this will taste great. You know that once people try it, they’d become a loyal customer. They’ll go crazy over it.
But they have to try it before that happens. The day to package your first batch comes and you throw it into a cheap wrapper.
What does it matter? It’s temporary. Customers will buy these and eat them. They don’t care.
Wrong. They do care.
As a food connoisseur would say, we eat with our eyes first. It would do no good if everyone ignored what you had to offer because your packaging is forgettable or unappealing.
Wholesale Chocolate Boxes, Trays, and Bags
At ClearBags, we offer a wide selection of wholesale artisan chocolate packaging options. Our
chocolate boxes, clear bags, and tubes are food safe and unique when compared to the typical retail candy wrappers.
Below are 4 effective ways to approach chocolate packaging.
1. Get Krafty. Earth tone papers enhance an organic, homemade, artisan confections brand image.
|Kraft Artisan Chocolate Box Sets
2. Be bold, be bare. Don’t hide your Chocolates.
|Clear Chocolate Boxes and Trays
3. Let’s get fancy with elegant chocolate tubes.
|Easy Fill Tube Containers
|Narrow Clear Bags
It’s up to you to add your unique touch to the make this the perfect recipe for packaging artisan chocolates.
Note: All items mentioned in this post are available within our product line. Find wholesale chocolate packaging on our website. Call us when you find yourself in need of assistance. Our packaging experts would be happy to give advice.
Happy Milk Chocolate Day!