Featured Customer: Jessie’s Nutty Cups

Our featured customer for this month is Jessie’s Nutty Cups, a sanctuary of delicious chocolate and nutty flavors. See how Jessie was able to take her passion for making nutty cups and turn it into a thriving business. 

Tell us a little about your company:

At Jessie’s Nutty Cups we make handcrafted peanut butter cups with deliciously Nutty flavor-profiles, like Dark Sea Salt and PBJ. Produced in Brooklyn NY, we make our delectably creamy peanut butter from freshly roasted peanuts, add Belgian Chocolate and voila, we’ve made you the perfectly Nutty, two-bite treat to interrupt your mundane Monday.

It all started when Jessie found a random peanut butter cup recipe online. While her first batch of peanut butter cups was good, she thought she could do better and it wasn’t long before she realized there was quite a demand for quality peanut butter cups that go beyond the simple Peanut Butter and chocolate combination. Since then Jessie’s Nutty Cups has turned into a flourishing business with a promise to maintain superior quality and to remain handmade to provide jobs for the community. These beautiful Nutty morsels make the perfect gift and are sure to put a Nutty smile on anyone’s face, after all, they’re just a bit Nutty!

What makes your product unique?

Peanut Butter and Chocolate… a combination that is hard to argue with. But generally when you buy a peanut butter cup, it is mass produced, with limited variations, and a dry/pasty, overly sweet center. The variety of peanut butter cups provided by the major companies is also sadly lacking. Although you’ll find milk, dark or white chocolate options, the only real variety results from offering the same product in different shapes and sizes.

But it doesn’t have to be that way, and Jessie’s Nutty Cups provides an alternative with heart. At Jessie’s Nutty Cups, we provide quality, handcrafted variations on the traditional peanut butter cup. We start by roasting raw VA peanuts and then transform them into an all natural, delectably gooey, lightly sweetened peanut butter filling made with real ingredients that people recognize and can find on their kitchen shelves. We use sustainably produced Belgian Chocolate to complement our freshly roasted peanut butter filling, and make sure to temper our chocolate to give it that pleasing chocolaty ‘snap’.

How do you package your products and what ClearBagsⓇ products do you use?

We offer our Nutty Cups in packs of 2 and 4 as well as gift boxes of 8 or 15. We’ve worked with Clearbags on our 2 & 4 packs since 2016 when we first discovered their clear soft fold boxes fit 4 of our cups perfectly. At that time we were trying to get Jessie’s Nutty Cups into the wholesale market, for which we thought packs of 2 would work best, and sales would be increased if the final consumer could actually see what was inside. We worked with one of their specialists to special order a round of unprinted 2 packs, which we could then sticker with our logo and ingredients, but it wasn’t long before we realized it would be even better if we could get everything pre-printed. Clearbags now makes and prints the packaging for all our flavors of 2-packs and 4-packs, and quite honestly, we couldn’t be happier with the result.

 

Where do you sell your products?

Jessie’s Nutty Cups can be found nationwide at over 100 specialty and gourmet retailers such as Lolli&Pops, Murray’s Cheese and Bedford Cheese Shop to name a few. You can also purchase them online via our website, jessiesnuttycups.com, or Goldbelly. For a full list of retailers (we do our best to keep it up to date!), please visit https://www.jessiesnuttycups.com/nutty-retail-locations

How long have you been working with ClearBags and how does ClearBags help you succeed?
We’ve been working with ClearBags for just about 4 years now. If it wasn’t for them, I honestly don’t know what our packaging would look like, and I know for a fact that part of why our Nutty Cups sell so well is because we are able to showcase them in ClearBags beautiful clear boxes. ClearBag’s Representatives are extremely responsive and have helped us make simple changes, like the address or slight ingredient change, quickly and easily. Re-ordering has also been easy every time.

What one piece of packaging advice would you give to other business owners?

Take the time to really figure out what you want your packaging to look like from the start and invest in getting it right rather than settling for a cheaper, less appealing option and rebranding at a later time. It will help define your brand from the start and save you money in the long run. Packaging really can make or break your sales.

How can people connect with you?

You are always more than welcome to connect with us via our social channels: instagram.com/jessiesnuttycups and facebook.com/jessiesnuttycups. If you have specific questions or inquiries, please don’t hesitate to email us at info@jessiesnuttycups.com