Meet the New Must-Haves in Packaging
Last Updated on April 20, 2026 by Kira Andrus
If there’s one thing we know about great packaging, it’s this: the smallest updates can unlock the biggest opportunities. Whether you’re merchandising in-store, building seasonal campaigns, or looking for easy add-ons that increase cart value, our newest product introductions are designed to do more with less effort.
From gift card-ready minis to eye-catching shaped pouches, these additions are built to help you sell smarter, package faster, and create moments your customers actually remember.
Let’s take a look at what’s new:
Tiny Bags, Big Possibilities: Paper Handle Minis
Good things really do come in small packages.
Our new paper handle bags are designed specifically for gift card-sized items, but their potential goes far beyond that. Available in two compact sizes, these kraft bags are made from sturdy 100 gsm paper and feature FSC certification printed right on the bottom.
What makes them stand out are the handles. Long enough to hang neatly over a bottle neck, these bags instantly transform a standard product into a ready-to-gift bundle. Think wine bottles with attached gift cards, specialty oils with a promotional add-on, or seasonal beverages dressed up for the shelf.
The horizontal (GMB11) and vertical (GMB12) orientations give you flexibility depending on your product, while a simple pre-tied bow can elevate the entire presentation in seconds.
A Fresh Take on Everyday Stationery: Expanded Envelope Collection
When it comes to presentation, color does a lot of heavy lifting, and now you have more of it to work with.
We’ve expanded our envelope lineup with 10 new options, including A2 and A6 envelopes in a range of fresh colors. Made from 70 lb. paper with a smooth vellum finish, these envelopes strike the perfect balance between durability and refinement. The diagonal seam and square flap give them a polished, modern look, while compatibility with both laser and inkjet printers keeps them practical for everyday use.
This expansion isn’t just about envelopes; it’s about building a cohesive packaging system. For B2B buyers, this opens the door to merchandising consistency. For your customers, it creates a more premium, coordinated experience that feels intentional at every touchpoint.
Your Go-To Bags, Now in More Sizes: Merchandise Bags
Sometimes, it’s the staples that deserve the spotlight.
Our expanded merchandise bag lineup introduces three new sizes — 2.75″ x 4.5″, 4″ x 6″, and 12″ x 15″ — available in both kraft and white. Made from lightweight, recyclable 50 gsm unlined paper, these bags are designed for versatility without compromising on sustainability.
Each size fills a specific need:
- The smallest (MB5 available in Kraft: MB5K and White: MB5W) are ideal for jewelry, keychains, magnets, and other small accessories.
- The mid-size (MB6 available in Kraft: MB6K and White: MB6W) is perfect for postcards, stationery, or flat retail items.
- The largest (MB8 available in Kraft: MB8K and White: MB8W) easily accommodates books, apparel, or bulkier purchases.
For retailers, this means fewer gaps in your packaging assortment. For operations teams, it means streamlined ordering and consistent materials across product categories – especially when stamped or branded for your business. And for your customers? A clean, reliable packaging experience that is also recyclable.
Occasion-Ready Packaging, Made Easy: New Shaped Pouches
If you’re planning seasonal campaigns, this is where things get fun.
Our new shaped pouches are designed to align perfectly with key selling moments throughout the year:
- SP10S: A scrub top for National Nurses Week (May 6 – 12)
- SP12P: A pencil for Teacher Appreciation Week (May 4 – 8)
- SP12GC: A graduation cap for milestone celebrations
- SP10RP: A patriotic Rocket Popsicle for summer events and Fourth of July promotions
Each pouch features a clear front panel with printing on the back, allowing your product to remain visible while still delivering a strong thematic impact.
These shaped packaging options are built-in merchandising. They help your products stand out on shelves, simplify seasonal storytelling, and make it easier for customers to connect emotionally with what they’re buying. Whether used for treats, small gifts, themed parties, or promotional kits, shaped pouches turn ordinary items into occasion-ready offerings. For brands looking to create limited-time bundles or themed drops, this is a low-lift way to make a high-impact statement.
You Asked, We Upsized: Larger Red & Green Handle Bags
When customers ask, we listen.
Our classic red (H1215RD1) and green (H1215GR1) handle bags are now available in a larger 12″ x 15″ size giving you more room to work with no matter the season. These bold, festive options are ideal for retail, but their utility extends to any moment where color and capacity matter.
Larger sizing means fewer constraints on what you can package, while the strong handles ensure reliable performance for heavier items. It’s a simple expansion, but one that makes a big difference when you’re scaling up.
The Bigger Picture: Packaging That Works Harder
What ties all of these new products together isn’t just functionality; it’s flexibility.
Each addition is designed to help you:
- Create easy upsell opportunities
- Build cohesive, multi-piece packaging systems
- Adapt quickly to seasonal and promotional needs
- Deliver a more polished customer experience without added complexity
In a competitive retail environment, packaging is a strategic tool. The right formats can increase perceived value, encourage gifting, and ultimately drive repeat business. These new arrivals are built with that in mind.
