This month we have the sweet, sweet pleasure of having Andrea from Sweet Details Atlanta as our Featured Customer! We just can’t get enough of her gorgeous cakes and wedding favors. Read on to learn a bit more about her business.
Tell us a little about your company:
Sweet Details is a small home based cake studio located in Atlanta, GA established in 2016 by cake designer Andrea Weithers. I specialize in creating visually stunning and delicious custom wedding cakes, celebration cakes, dessert tables and edible favors to clients throughout the metro Atlanta area.
My approach to designing confections and favors stems from a belief that what I create should appeal to more than just your sense of taste. I want them to look beautiful, taste amazing, smell delightful and I even want you to enjoy holding them in your hand. I want my favors to be truly memorable and make my client’s day even more special.
What makes your product unique?
I believe it’s our attention to detail that makes the product stand out. From the ingredients we use and recipe development to visual aesthetics, product photography and packaging / branding, it’s all carefully thought out and fine tuned.
How do you package your products and what ClearBags™ products do you use?
When packaging our edible favors and some of our confections, it was very important to me that the packaging had a very clean & tailored look as well as be crystal clear. I wanted whatever was in the package to shine through and for the packaging itself to be an extension of the quality of its content. I use the 2 x 2 inch clear boxes for things like macaron favors and our signature GA peach cookies as well as the 6 x 6 clear boxes for on the go tasting boxes and gift boxes for wedding planners and clients.
Where do you sell your product?
Since everything I do is custom, I sell by appointment only.
How long have you been working with ClearBags™ and how does ClearBags™ help you succeed?
I have been using ClearBags products for about a year now. I found out about the product from a friend who is also a baker. ClearBags helps me succeed in my business because they are so easy to use and the quality is unmatched! When I first started looking for packaging, I purchased some inexpensive plastic boxes that I had to manually fold and tuck every seam. It took me forever to put 100 boxes together and the end result was a flimsy and slightly cloudy box. ClearBags boxes easily pop in place, are made of high quality plastic and are crystal clear. They save me precious time and they help me achieve a high end custom look for my confections.
What one piece of packaging advice would you give to other business owners?
Don’t skimp on the quality of your packaging. We put so much care into making sure that our products taste amazing that we shouldn’t just stop there. I believe that presentation is just as important as the way your product tastes!